The concept

ModestbyMF is a Stockholm based fashion brand that wants you to be able to buy a new piece of clothing without having to invest in an entire outfit every time.

The concept is a capsule kind of clothing collection that you can keep adding pieces to. With launches a few times per year. 

More sustainable and longterm thinking.

The style is a fusion of Scandinavian simplicity, parisian chic and rockstar coolness. But most of all the clothes are comfortable to wear.

The clothing collection that follows you all day, all year, all life!